Communication

When everyone started talking about AI in creative work, I felt it too, that flutter in the chest. The “what if machines do this better?” feeling.

Here’s a riddle: What’s more valuable in 2025 than any product feature, any pricing model, or any feature release?

In 2025, purpose isn’t a marketing tactic. It’s a differentiator. It’s the reason people buy from you instead of your competitor. It’s why they stay loyal. It’s why they tell their friends.