How We Helped an Incubator Impact Countless Students and Women Innovators
Location – Gujarat, India
Industry – Startup Support
Services – Social Media, Strategy
Introduction
The client is a leading university-based startup incubator in India, supporting early-stage innovators with zero-cost infrastructure, mentoring, and programs.
Flagship initiatives like Children Innovation Festival and herSTART focus on fostering innovation mindsets among school students and promoting women-led entrepreneurship.
Client's Problem
The client needed to rapidly expand awareness and participation for its flagship programs among students, women founders, and ecosystem partners without proportionally increasing marketing spends.
Digital visibility and program storytelling were fragmented, limiting social media reach and resulting in fewer inbound incubation leads than the organization’s potential capacity.
Our Solution
- Developed a structured marketing and partnerships strategy anchored around Children Innovation Festival and herSTART to position them as the default launchpad for young and women entrepreneurs.
- Activated high-impact partnerships with institutions such as UNICEF and MeitY to co-brand programs and tap into their distribution networks for wider outreach.
- Executed full-funnel digital campaigns using content-led storytelling, social media marketing, and targeted communication to student communities to drive applications and event participation.
Outcomes
- Enabled the client to secure over $500,000 in sponsorships through partnerships with UNICEF and MeitY, unlocking resources to scale programs.
- Drove 15,000+ participants across flagship campaigns and helped sensitize and educate more than 50,000 students on innovation and entrepreneurship.
- Increased their social media visibility and outreach significantly, contributing to a stronger pipeline of startups and higher inbound interest for incubation support