How We Created a Strong Digital Presence for a Progressive K-12 School
Location – Bengaluru, India
Industry – Education
Services – Social Media, Website Development
Introduction
The client is a progressive K–12 institution in Bengaluru, known for its nature-rich campus and holistic, child-centric learning environment.
Inspired by Gurudev Rabindranath Tagore’s philosophy, the school blends curiosity, creativity, and fearless exploration into every learning experience. With its emphasis on experiential education, values, arts, sports, and academic rigor, they nurture every child’s intellectual, emotional, and social development – preparing them for a grounded, joyful, and meaningful life.
Client's Problem
The client needed a brand presence – both on social media and on its website – that truly reflected the depth of its philosophy and the richness of life on campus. Despite being a deeply unique school, the digital expression did not match the on-ground experience.
Key challenges included:
- Outdated website messaging that didn’t communicate the school’s strengths, values, and vision.
- Lack of structured content for parents exploring the school online.
- Fragmented social media storytelling, with inconsistent narrative flow.
The school needed a clarity-driven strategy – covering social media, content, and a full website overhaul – without significantly increasing budgets.
Our Solution
- We rewrote the entire website with clear, parent-friendly storytelling. We coordinated closely with the development team to align content, design, and UX, creating a cohesive digital identity.
- Redefined the school’s narrative to communicate its pedagogy, culture, and differentiators. We shifted social media from generic posts to warm, insight-driven storytelling. Showcased real moments – classrooms, events, festivals, and student projects.
- Amplified major events and learning experiences through targeted digital campaigns. We built reels and visual content that emotionally resonated with parents. Created admissions-focused messaging for all grades, including the new 11th & 12th launch.
Outcomes
- The new website and clarity-led content helped parents instantly understand their philosophy, culture, and strengths. This improved trust, strengthened the school’s positioning, and created a cohesive digital identity that reflects the real on-ground experience.
- Story-led social media content and event-focused campaigns significantly increased impressions, shares, and reel traction/ This translated into stronger parent engagement.
- A unified brand voice across all platforms created clarity and consistency in how the school communicated. This led to better turnout and digital visibility for school events, with parents engaging more actively both online and on campus.